Is your personal asset aligned to Infonomics? We’re here to help you increase those assets with the support of Doug Laney, renowned Data Strategist and author of Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage. As you gain valuable information, your personal knowledge assets, your “Infonomics”, increase.
In our episode, Doug gave us a creative session to recalibrate our personal monetization within data management. When we think of information and data, we tend to think of databases and technologies, but today, we’re going to dive a little deeper to understand key strategies to generate value or manage information (2:51). He’s going to elaborate the importance of digital offerings (4:03) and that an innovative mindset such as a product manager or product marketing person (11:36) is needed to captivate data into attractive products and services. Let’s listen up as we become data therapists (14:00) and continue to grow our personal assets.